Oyat advises Sports Entertainment Group International on its majority acquisition of Prodigy Agency’s capital

Oyat advises as corporate counsel SPORTS ENTERTAINMENT GROUP INTERNATIONAL B.V. (SEG) on its majority acquisition of Prodigy Agency’s capital, creating a global leader at the intersection of esports, sports, and entertainment.

The transaction brings together SEG’s 25-year heritage and global infrastructure with Prodigy Agency’s leadership in gaming, digital marketing and creator representation. SEG and Prodigy Agency already share the same core values: putting talent first, honest transparency and continuous innovation. United, they share the ambition to become the #1 gaming agency in the world and be the preferred partner for brands, publishers and talent across sports, gaming and entertainment.

Legal Advice:

Oyat advised SEG on legal aspects of the transaction, with a multidisciplinary team including:

• Caroline Basdevant-Soulié, partner, Ouisse Weiss Akhonzada and Laura Pardal, associates, on corporate matters;
• Marie-Hélène Tonnellier, partner, Camille Guyot and Clyde Coutellier associates on digital and innovation matters; and
• Fabien Pomart, partner, and Matthieu Blaschczyk, associates on employment law aspects.